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Keywords: Diffusion
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Journal Articles
A qualitative study of innovation diffusion: the novel case of a small firm and KTP
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Journal of Small Business and Enterprise Development (2013) 20 (4): 889–912.
Published: 28 October 2013
...Jyoti Choudrie; Nigel Culkin Purpose – Using the case study of a small firm this research study aims to understand the actions required for diffusion of an innovation in a small firm. Design/methodology/approach – The research used a qualitative approach involving interviews, referring...
