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Keywords: Diffusion of innovation
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Journal Articles
Journal of Small Business and Enterprise Development (2025) 32 (6): 1354–1375.
Published: 11 September 2025
...Mousa Al-kfairy; Reem Ahmed Saleh Mohamed Alyafei Purpose This research investigates the determinants affecting small businesses in rural Jordan in adopting social commerce, incorporating the diffusion of innovation (DoI) framework – encompassing relative advantage, compatibility, complexity...
