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Keywords: Digital marketing
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Journal Articles
Journal of Small Business and Enterprise Development (2023) 30 (3): 621–641.
Published: 03 January 2023
...Amiri Mdoe Amiri; Bijay Prasad Kushwaha; Rajkumar Singh Purpose The purpose of this research is to undertake a bibliometric analysis of digital marketing research in small and medium enterprises (SMEs). The study examines papers over the last two decades and performed performance analysis, co...
Journal Articles
Journal of Small Business and Enterprise Development (2015) 22 (4): 633–651.
Published: 16 November 2015
...Heini Maarit Taiminen; Heikki Karjaluoto Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data...
