Keywords: Emerging markets
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Journal Articles
Journal Articles
Journal of Small Business and Enterprise Development (2026) 33 (2): 500–524.
Published: 05 November 2024
... Motivation Opportunity Women entrepreneurship Emerging markets This study focuses on the nexus of informal female entrepreneurship in an emerging economy context. The emerging economy context creates unique challenges for entrepreneurship, and given informal settings, these challenges possess...
Journal Articles
Journal of Small Business and Enterprise Development (2007) 14 (1): 22–35.
Published: 27 February 2007
... indicates a strategy that SMEs could adopt to enter the emerging market of Pakistan. Targeting the niche market of elite consumers who have strong buying power could prime the economy for future growth. Both SMEs within and outside Pakistan could take up strategies that use appropriate COO image, provided...

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