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Keywords: Entrepreneurial factors
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Journal Articles
Do technological, environmental and entrepreneurial factors affect social commerce adoption?
Available to PurchaseSuvini Rasaputhra, Virasha Peiris, Reshika Magallagoda, Chatil Panditasekara, Krishantha Wisenthige, Nipunee Jayasuriya
Journal of Small Business and Enterprise Development (2024) 31 (4): 764–785.
Published: 27 February 2024
..., environmental and entrepreneurial factors on the adoption of social commerce by SMEs in Sri Lanka. Design/methodology/approach A quantitative study utilised the deductive approach and collected data through a field survey by distributing a five-point Likert scale questionnaire to conveniently selected...
