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Keywords: Entrepreneurial strategy
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Journal Articles
Strategies of unicorn startups: how these positive deviants compare to early-stage and Fortune 500 ventures
Available to Purchase
Journal of Small Business and Enterprise Development (2023) 30 (6): 1109–1128.
Published: 10 October 2023
... 26 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Unicorn ventures Market disruption Positive deviance Textual analysis Entrepreneurial behaviors Entrepreneurial strategy The positive deviance (PD) concept...
