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Keywords: Environmental factors
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Journal Articles
Do technological, environmental and entrepreneurial factors affect social commerce adoption?
Available to PurchaseSuvini Rasaputhra, Virasha Peiris, Reshika Magallagoda, Chatil Panditasekara, Krishantha Wisenthige, Nipunee Jayasuriya
Journal of Small Business and Enterprise Development (2024) 31 (4): 764–785.
Published: 27 February 2024
... respondents from Sri Lankan SMEs. Structural equation modelling (SEM) was used for the analysis of 384 responses. Findings The results revealed that technological factors [technology availability (TA) and cost-effectiveness (CE)], environmental factors [bandwagon effect (BE)] and entrepreneurial factors...
