Keywords: Exporting
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Journal Articles
Journal Articles
Journal of Small Business and Enterprise Development (2014) 21 (2): 327–344.
Published: 13 May 2014
... or expand their existing international engagement. The purpose of this paper is to identify and augment SME international marketing models building on Merrilees and Tiessen's (1999) work; and to explain how these marketing models condition the reaction of small firm exporters to FTAs. Design/methodology...

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