...Samantha Marie Burvill; Dylan Jones-Evans; Hefin Rowlands Purpose The purpose of this paper is to develop a conceptual framework to explain the firm growth process based on an integration and extension, through empirical research, of Penrose’s theory of the growth of the firm and the resource...

..., and gleaning a current understanding of how small firms market their goods and services, is difficult. This paper aims to produce an empirically validated framework of small firm marketing activities. Design/methodology/approach A qualitative cross‐sectoral study of small firm marketing was undertaken...