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Keywords: Green practices
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Journal Articles
Greening competitiveness for hotels and restaurants
Available to Purchase
Journal of Small Business and Enterprise Development (2017) 24 (3): 607–628.
Published: 20 June 2017
... dimension analyzing the link between the adoption of “green” practices and the competitive performance. The results suggest that customer involvement represents an essential pre-requisite to turn sustainability into an opportunity of market distinctiveness and stress the strategic role of the implementation...
