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Keywords: International marketing strategy
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Journal Articles
Journal of Small Business and Enterprise Development (2014) 21 (2): 301–312.
Published: 13 May 2014
... common among SMEs (Brouthers and Nakos, 2005). © Emerald Group Publishing Limited 2014 International marketing strategy Entry mode selection International market selection Small- and medium-size enterprises One of the most frequently researched topics in international marketing...
