.... Design/methodology/approach Between April and June 2006, a total of 233 alpaca owners located in both the North and South Islands of New Zealand participated in the study by completing a questionnaire. Findings While the overall results confirm the importance of the lifestyle dimension among New...

... to competitive advantages, and the enterprise development issues arising from the prioritisation of lifestyle objectives over those of a more explicit economic nature. Conclusions are drawn relative to research, managerial and enterprise policy implications. It is frequently generalised that the business...