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Keywords: Market-driving practices
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Journal Articles
Micro-businesses in the driver's seat: a qualitative study of market-driving practices in the food sector
Available to Purchase
Journal of Small Business and Enterprise Development (2023) 30 (4): 759–785.
Published: 12 May 2023
... founder-managers provide insight into understanding market-driving practices through the lens of entrepreneurial orientation. Findings The findings suggest that food micro-businesses are disrupting the grocery market through their pioneering practices. A three-pillared framework for market-driving...
