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Keywords: Marketing communications
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Journal Articles
Journal of Small Business and Enterprise Development (2015) 22 (4): 633–651.
Published: 16 November 2015
... and the internet in particular have been examined in the SME literature, this is among the first studies examining adoption and usage of digital tools from the marketing perspective. © Emerald Group Publishing Limited 2015 Resources Social media Marketing communications Digital marketing Tools...
Journal Articles
Journal of Small Business and Enterprise Development (2001) 8 (3): 205–214.
Published: 01 September 2001
...Kim Shyan Fam The purpose of this study is to examine how small businesses (ie owner‐managers) view integrated marketing communications (IMC), its associated advantages and barriers to adopting this new marketing paradigm. This is undertaken by exploring clothing and shoe retailers’ perceptions...
