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Keywords: Marketing concept
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Journal Articles
Journal of Small Business and Enterprise Development (1998) 5 (3): 219–227.
Published: 01 September 1998
... in the scheme included a greater understanding of marketing and its relevance in the small firm, new market opportunities identified through expert research advice and a detailed plan of action to follow for future development. Small firms Marketing concept Business development © MCB UP Limited 1998 ...
