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Keywords: Marketing graduates
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Journal Articles
Journal of Small Business and Enterprise Development (2016) 23 (2): 495–513.
Published: 16 May 2016
... curriculum in the case university. The employment of marketing graduates was not positively perceived by SME owners and equally, marketing undergraduates did not view SMEs as the career organisation of choice. Originality/value – The study re-evaluates the HE marketing curriculum and suggests an update...
