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Keywords: Marketing self-efficacy
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Journal Articles
Journal of Small Business and Enterprise Development (2016) 23 (1): 90–104.
Published: 15 February 2016
... devoted minimal attention to explicitly investigating the relationship between marketing self-efficacy and firm creation. The purpose of this paper is to examine the relationship between marketing self-efficacy and firm creation. Design/methodology/approach – Data were collected in two European...
