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Keywords: Measurement
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Journal Articles
Use and measurement of social media for SMEs
Available to Purchase
Journal of Small Business and Enterprise Development (2015) 22 (2): 273–287.
Published: 18 May 2015
...Margaret McCann; Alexis Barlow Purpose – The purpose of this paper is to investigate why small- and medium-sized enterprises (SMEs) are using social media and how they should measure its return on investment (ROI). The measurement of economic value associated with the use of social media...
