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Keywords: New technology-based firm
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Journal Articles
Journal of Small Business and Enterprise Development (2017) 24 (2): 261–277.
Published: 15 May 2017
...Sara Parry; Paul Westhead Purpose The purpose of this paper is to explore the evolution of relationship marketing (RM) in a new technology-based firm (NTBF) and to illustrate how social embeddednesss benefits can be achieved by engaging in RM in a rural resource-constrained bilingual context...
