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Keywords: Non‐profit organizations
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Journal Articles
The hologram effect in entrepreneurial “social commercial” enterprises: Triggers and tipping points
Available to Purchase
Journal of Small Business and Enterprise Development (2011) 18 (4): 655–672.
Published: 25 October 2011
... methodologies and behaviours to achieve social good. Denise Crossan can be contacted at: crossand@tcd.ie © Emerald Group Publishing Limited 2011 Non‐profit organizations Classification Measurement indicators Entrepreneurial behaviours Entrepreneurialism The empirical study...
Journal Articles
How do not‐for‐profit SMEs attempt to develop a strong brand in an increasingly saturated market?
Available to Purchase
Journal of Small Business and Enterprise Development (2009) 16 (2): 335–354.
Published: 15 May 2009
... (not part of the charity/voluntary sector). Hina Khan can be contacted at: hina.khan@unn.ac.uk © Emerald Group Publishing Limited 2009 Brand management Non‐profit organizations Small to medium‐sized enterprises Beardi (1999 , p. 120) reinforces this point and argues that branding...
