Keywords: Objectives
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Journal Articles
Journal of Small Business and Enterprise Development (2000) 7 (2): 123–134.
Published: 01 June 2000
.... Orthodox theory assumes that the objective of the firm is to maximise profits, and it follows that the performance measures advocated are largely based upon this theory. However, research has shown that small firms pursue a range of goals. It was, therefore, not surprising to find that owner‐managers...
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