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Keywords: Perceived risks
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Journal Articles
Journal of Small Business and Enterprise Development (2025) 32 (6): 1354–1375.
Published: 11 September 2025
..., trialability and observability – along with perceived risks such as time, social, economic and security concerns. The study seeks to uncover critical facilitators and obstacles to social commerce adoption, offering practical recommendations to accelerate digital transformation among small enterprises...
