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Keywords: Positive deviance
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Journal Articles
Strategies of unicorn startups: how these positive deviants compare to early-stage and Fortune 500 ventures
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Journal of Small Business and Enterprise Development (2023) 30 (6): 1109–1128.
Published: 10 October 2023
...Shelby Meek; Birton J. Cowden Purpose The purpose of this paper is to begin to explore the strategic priorities of unicorn ventures as pursuers of market disruption. This study approaches this task by drawing on the positive deviance concept for studying outliers with the intent of understanding...
