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Journal Articles
Pricing and positioning for the Single European Currency – the state of play among Northampton small and medium‐sized enterprises
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Journal of Small Business and Enterprise Development (2000) 7 (2): 171–181.
Published: 01 June 2000
...Grahame Fallon; Stuart Graham; Roger Willetts Pricing and positioning strategies are of increasing strategic importance and are crucial to the long‐term competitiveness of small and medium‐sized enterprises (SMEs). Following the introduction of the Single European Currency (referred to as the “Euro...
