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Keywords: Privacy
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Journal Articles
Consumer trust: privacy policies and third‐party seals
Available to Purchase
Journal of Small Business and Enterprise Development (2007) 14 (4): 654–669.
Published: 30 October 2007
...Dane Peterson; David Meinert; John Criswell, II; Martin Crossland Purpose This study aims to compare the effectiveness of third‐party seals with self‐reported privacy policy statements with regard to the willingness of potential e‐commerce customers to provide web sites with various types...
