... 2015 An MVP has just those features (and no more) that allow the product to be deployed and allow for reasoning with early adopters; some of whom will pay you money or give you feedback Agostinho et al. X X Minimum features 2016 In product development, the minimum viable product...

... program goals, activities, resources and structure. Design/methodology/approach The demonstration involved three stages over 30‐months in the context of Lehigh's Integrated Product Development Program. IPD engages students and faculty from business, engineering and design arts. Multidisciplinary...

...Ann Ledwith; Michele O'Dwyer Purpose The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have investigated new product development in small to medium‐sized enterprises (SMEs). This study aims to examine the impact...

... the continuum of new product development and launch, has received much less research attention. This study is the first one to carry out large scale investigation into the construct of new product market visioning and develop an initial pool of items to measure the construct. © Emerald Group Publishing...

...Ann Ledwith; Ita Richardson; Ann Sheahan Purpose The purpose of this research paper is to present a modified framework for the waves of change of new product development of McGrath. Design/methodology/approach A qualitative study of new product development (NPD) in four electronic firms (two...

...Huw Millward; Alan Lewis Purpose The objective of the research is to identify and analyse the main barriers to new product development within small manufacturing companies. Design/methodology/approach The study has employed a longitudinal case‐study methodology, which has focused on data...