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Keywords: Profit maximisation
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Journal Articles
Journal of Small Business and Enterprise Development (2001) 8 (2): 126–139.
Published: 01 June 2001
.... These are profitmaximisation priority, subsistence priority, enlightened self‐interest and social priority. If policy makers wish to influence the ethics of small firms, they need to be aware of this diversity of viewpoints and move beyond the notion of the profitmaximising, rational economic entrepreneur...

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