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Keywords: Promotional-strategies
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Journal Articles
Journal of Small Business and Enterprise Development (2026) 33 (1): 232–282.
Published: 05 December 2025
...-Engagement” and “Promotional-Strategies”. In other words, “Brand-Management”, “Marketing4.0”, and “Culinary-Innovation” alone don’t lead to “Organizational-Success” unless they are mediated by “Promotional-Strategies” and “User-Engagement”. This means these elements are dependent on each other. Therefore...
