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Keywords: Rural context
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Journal Articles
Journal of Small Business and Enterprise Development (2017) 24 (2): 261–277.
Published: 15 May 2017
... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Case study Relationship marketing Social embeddedness Bilingual context New technology-based firm Rural context Some entrepreneurs are adept at developing close relationships with their customers (Stokes, 2000...
