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Keywords: Rural digital transformation
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Journal Articles
Journal of Small Business and Enterprise Development (2025) 32 (6): 1354–1375.
Published: 11 September 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social commerce adoption Diffusion of innovation Perceived risks Small businesses Rural digital transformation E-Commerce adoption Funding: This research was supported by the Zayed University RIF...
