... has three main aims: (1) Identification of key marketing constructs and a hypothesized model from literature, (2) validation of the constructs then integrating them in a structural equation model (SEM) in the context of SFEs. (3) Propose a novel framework for MEP implementation, tailored for SFEs...

... create negative organizational effects and also how they may counteract such effects. Design/methodology/approach The study employs structural equation modeling (SEM) on a sample of 249 Norwegian small- and medium-sized enterprises (SMEs). Findings The findings of this study suggest...