Keywords: SME identity
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Journal Articles
Journal of Small Business and Enterprise Development (2019) 26 (6-7): 831–854.
Published: 04 December 2019
... Licensed re-use rights only Co-design Identity communication SME identity Being able to communicate a clear identity to different stakeholders is crucial for SMEs and startups in today’s world, which is characterised by accelerated innovation, growing competition and increasingly connected...

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