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Keywords: Service-dominant (S-D) logic
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Journal Articles
Journal of Small Business and Enterprise Development (2019) 26 (6-7): 855–876.
Published: 15 November 2019
... on a service-dominant (S-D) logic (Tsujimoto et al., 2018 ; Vargo and Lusch, 2008, 2016a). Hence, the notion of representation based on the concept of sensemaking seems promising (Weick, 1995). The objective of the study is to explore the group representations and perceptions pertaining...
