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Keywords: Small business success
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Journal Articles
Small business success: factors influencing the NBA's D-league
Available to Purchase
Journal of Small Business and Enterprise Development (2021) 28 (1): 85–101.
Published: 16 October 2020
... characteristics contributing to small business success, as measured by attendance capacity for NBA D-League teams. Multiple regression analysis was utilized. Findings The results of this study indicate specific market characteristics increase franchise success in NBA's D-League. Population, income, facility...
