...Mousa Al-kfairy; Reem Ahmed Saleh Mohamed Alyafei Purpose This research investigates the determinants affecting small businesses in rural Jordan in adopting social commerce, incorporating the diffusion of innovation (DoI) framework – encompassing relative advantage, compatibility, complexity...

...Orla Hayes; Felicity Kelliher Purpose This paper explores the role of social media data in enhancing business-to-business (B2B) omni-channel marketing (OCM) efforts in small businesses. B2B marketing strategy is explored through the lens of each business’s marketing manager’s insights. A novel...

... and social uncertainties that put unparalleled pressure on firms. Particularly vulnerable compared to their larger counterparts, small businesses witnessed a decrease in demand, a liquidity crisis, and resource shortages (Sarker et al., 2022). A survey conducted by the Canadian Federation...

...Martin Leipziger; Dominik K. Kanbach; Sascha Kraus Purpose Small businesses are facing evolving environments, with a resulting need to shift their traditional approaches toward new business models (BMs). Many face difficulties within this transition process due to their specific resource...

...Simone Regina Didonet; Andrew Fearne Purpose This paper explores the nuanced relationship between individual and firm performance through the lens of market information use, in the specific context of small businesses, shedding light on the specificity of information use and impact of information...

...Rabi Sidi Ali Purpose This paper seeks to find factors that influence the growth intention of female-owned small businesses in the Ghana’s tourism sector. The purpose of this paper is to investigate why some female entrepreneurs achieve growth objectives while others do not. Design/methodology...

...Fatemeh Nikayin; Mark De Reuver Purpose – The purpose of this paper is to study what motivates small businesses to engage in collective action, especially in high-tech industry. Design/methodology/approach – Application domain is smart living industry, in which installation companies offer...

...Morteza Ghobakhloo; Sai Hong Tang Purpose – Based on theories from the innovation diffusion literature, the purpose of this paper is to develop an integrated model of electronic commerce (EC) adoption in small businesses (SBs) of developing countries. The research model specifies variables...

...Ahmad Daryanto; Hina Khan; Harry Matlay; Ronika Chakrabarti Purpose This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites. Design/methodology/approach A survey questionnaire was sent to a selected sample of 300 small...

... resources and growth orientation. Design/methodology/approach Data from the 2008 UK Federation of Small Businesses survey provided 8,000 responses. Quantitative analysis identified significantly different characteristics of firms from 0‐4, 4‐9, 9‐19 and 20+ years. Factor analysis was utilised...