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Keywords: Social commerce adoption
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Journal Articles
Social commerce in rural Jordan: analyzing adoption factors through the lens of innovation diffusion and perceived risks
Available to Purchase
Journal of Small Business and Enterprise Development (2025) 32 (6): 1354–1375.
Published: 11 September 2025
..., trialability and observability – along with perceived risks such as time, social, economic and security concerns. The study seeks to uncover critical facilitators and obstacles to social commerce adoption, offering practical recommendations to accelerate digital transformation among small enterprises...
Journal Articles
Do technological, environmental and entrepreneurial factors affect social commerce adoption?
Available to PurchaseSuvini Rasaputhra, Virasha Peiris, Reshika Magallagoda, Chatil Panditasekara, Krishantha Wisenthige, Nipunee Jayasuriya
Journal of Small Business and Enterprise Development (2024) 31 (4): 764–785.
Published: 27 February 2024
... by previous researchers regarding the adoption of social commerce, but academic research is scarce on the relationship between the factors influencing social commerce adoption and small and medium-sized enterprises (SMEs) in the post-COVID-19 situation. This study aims to identify the impact of technological...
