Keywords: Social embeddedness
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Journal Articles
Journal of Small Business and Enterprise Development (2017) 24 (2): 261–277.
Published: 15 May 2017
... and thus ensuring social embeddedness. Originality/value The theoretical contribution of this study is to integrate insights from both RM and social embeddedness theories, and illustrate the extent to which a NTBF demonstrates social embeddedness benefits relating to customer retention and accumulation...

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