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Keywords: Social media adoption
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Journal Articles
Exploring social media adoption in small to medium-sized enterprises in Ireland
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Journal of Small Business and Enterprise Development (2013) 20 (4): 716–734.
Published: 28 October 2013
...Mark Durkin; Pauric McGowan; Niall McKeown Purpose – The purpose of this paper is to address the current deficit in the literature on social media adoption within a small to medium-sized enterprise (SME) context. The authors adopt an action research methodology and through in-depth case analysis...
