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Keywords: Social media influencer
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Journal Articles
Authenticity as a double-edged sword in female digital entrepreneurship: the case of Chiara Ferragni
Journal of Small Business and Enterprise Development (2026) 33 (3): 553–575.
Published: 13 February 2026
...: a legitimacy failure, reflecting a perceived breach of social or moral expectations governing the venture, and an authenticity failure, signalling a rupture in the founder-centred identity through which value is created and exchanged. Authenticity Female digital entrepreneurship Social media influencer...
