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Keywords: Software industry
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Journal Articles
Journal of Small Business and Enterprise Development (2012) 19 (4): 712–728.
Published: 26 October 2012
.... Originality/value This is a unique study comparing two software SMEs, particularly one which failed and one which succeeded under similar conditions, thus illustrating good practice by contrasting with bad practice. It also contributes to the literature on how SMEs conduct marketing in the software industry...
