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Keywords: Strategic flexibility
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Journal Articles
Journal of Small Business and Enterprise Development (2024) 31 (7): 1302–1326.
Published: 23 July 2024
...Philippe Massiera Purpose This research aims to investigate, in the context of a crisis, how adaptive marketing and open marketing capabilities directly contribute to enhance SMEs' business model innovation taking into consideration the mediating role of strategic flexibility. Design...
Journal Articles
Journal of Small Business and Enterprise Development (2022) 29 (3): 380–401.
Published: 22 October 2021
...: pre-factors of growth, growth as a process and growth as an outcome. Digitalization may affect all of these aspects and strategic flexibility can affect business growth. Digitalization and strategic flexibility are intertwined; strategic flexibility enables the application of new technology...
