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Keywords: Student entrepreneur
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Journal Articles
Acceptance and usage of social media as a platform among student entrepreneurs
Available to PurchaseNoorshella Binti Che Nawi, Abdullah Al Mamun, Noorul Azwin Binti Md Nasir, Noorlisa Maria bt A. Hamid Shokery, Nursalihah Binti Ahmad Raston, Syed Ali Fazal
Journal of Small Business and Enterprise Development (2017) 24 (2): 375–393.
Published: 15 May 2017
... entrepreneurs in Malaysia under the premise of the unified theory of acceptance and use of technology (UTAUT). Design/methodology/approach This study adopts a cross-sectional design and quantitative data are collected from 300 selected respondents listed as student entrepreneurs in the entrepreneurship...
