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Keywords: Success and failure
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Journal Articles
Journal of Small Business and Enterprise Development (2012) 19 (4): 712–728.
Published: 26 October 2012
...Sara Parry; Rosalind Jones; Jenny Rowley; Beata Kupiec‐Teahan Purpose This study seeks to explore the success and failure of two similar small software technology firms from a marketing perspective. Using a dyadic approach, the research aims to compare the degree of customer orientation...
