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Keywords: System quality
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Journal Articles
The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs
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Journal of Small Business and Enterprise Development (2024) 31 (2): 377–394.
Published: 16 August 2023
... information had a direct and indirect positive and significant effect on trust and satisfaction. Social media marketing activities had a direct and indirect positive and significant effect on trust and self-perceived creativity. System Quality of social media also has a significant direct influence on trust...
