Keywords: Thailand
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Journal Articles
Journal Articles
Journal Articles
Journal of Small Business and Enterprise Development (2020) 27 (3): 383–404.
Published: 11 May 2020
...Nitcha Chokpitakkul; Saravudh Anantachart Purpose This study aimed to develop a generalisable small and medium-sized enterprise (SME) brand equity scale and examine its relationship with consumer response factors. Design/methodology/approach The study which was done in Thailand included three...
Journal Articles
Journal of Small Business and Enterprise Development (2009) 16 (4): 678–693.
Published: 23 October 2009
... design with a drop‐off survey among 438 SMEs in Thailand. Findings The study reveals a relatively young, highly‐educated cohort of SME owner/managers, with greater business longevity than other countries. They do not invest a great deal of time or money in training and prefer informal, unstructured...

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