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Keywords: Theory development
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Journal Articles
Journal of Small Business and Enterprise Development (2017) 24 (4): 928–949.
Published: 31 July 2017
... that theory development for effectuation follows the expected pattern and is not slower than for these other theories. Paradigm shifts are perceived slower in fields where there is less consensus regarding accepted paradigms, theories, and models (Pfeffer, 1993). Novel ideas will be relatively slow to emerge...

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