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Keywords: Trade fairs
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Journal Articles
Journal of Small Business and Enterprise Development (2015) 22 (1): 99–126.
Published: 16 February 2015
...Nadège Measson; Colin Campbell-Hunt Purpose – By examining SMEs’ participation in trade fairs as a way to establish network relationships within a global value chain (GVC), the purpose of this paper is to offer one example of the steps used to reach this goal. Design/methodology/approach...
