... was employed, this would improve the long‐term growth of small to medium‐sized enterprises. The paper seeks to assess the implications current practices may have on the long‐term survival of enterprises and to identify significant SME marketing development and training needs. Design/methodology/approach...

... a model whereby companies within the cluster could identify the training and development needs of their employees, and also of their management team(s). Interviews were held with owner managers and senior staff, and a training needs analysis was conducted in each organisation. Findings A number...