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Keywords: Affordance theory
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Journal Articles
SME employee–GenAI collaborative creativity ( EGCC ): translating creative affordances into social impact
Open Access
Journal of Social Impact in Business Research (2026) 2 (3): 31–50.
Published: 17 June 2026
... to incorporate literature on human–AI collaboration, affordance theory and socio-technical systems to develop a multi-level framework of the drivers of EGCC . Findings This study conceptualizes EGCC as a dynamic, collaborative process in which SME employees and GenAI co-create, refine and evaluate ideas...
