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Keywords: Conceptual framework
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Journal Articles
Driving small business social impact and innovation via design thinking and GenAI integration
Open Access
Journal of Social Impact in Business Research (2026) 2 (3): 17–30.
Published: 20 March 2026
... approach to accelerate problem-solving, product development and process improvement. The emergence of GenAI presents a potential to further enhance these processes. Design/methodology/approach The study develops a conceptual framework by synthesising the bodies of literature on small business social...
